The Future of Mobile Release

Take everything we’ve learned about continuous integration and rolling back updates on Web services and throw it in the bin. In today’s mobile release landscape we are hamstrung by many variables we don’t control in the final stages of development and we are unable to guarantee smooth updates for customers, rapid release schedules, and end to end control of some distribution chains. Whether you’re an iOS or Android developer your goals likely include getting new features and critical bug fixes to your users in a rapid and reliable manner. I have over 8 years of experience delivering mobile app updates to millions of users on apps by Mozilla, Pinterest, and Snapchat. After a quick overview of where mobile release has been I will address where mobile release is (or can be) today for apps with significant user bases, where we’re headed and how what we’re doing could help all developers regardless of company size or user numbers. Dream about what’s possible and rally for what’s possible so we can get the future we deserve where mobile app release is as ‘easy’ and robust as the web can be. Join a mobile release revolution!