We like to see anything that squarely fits into the spectrum of:
- Cutting-edge technological advances in the world of app development.
- Practical ideas that attendees can apply at work the next day.
- Trends and hot topics which are relevant in 2022/2023 and beyond.
- The human side of software engineering and design
- Best practices from experienced professionals in the fields of our 3 Tracks:
- Design / UX / UI
- Marketing / Business
We have a number of themes for appril. It would be great if your talk fit one of these themes:
Theme 1: Product Innovation
We invite product owners, growth hackers & digital strategists for this track.When you’re involved in coordinating the app development of your company, the main challenge is: how do you keep your app alive and kicking within the corporate environment? We dare you to experiment, learn from the best and your fellow product owners. We give you examples on how to get the right budget for your app, besides other outlets. Get the highest attention for your app within your company with total support from board level. We like to take you, your team and the app, to the next level. Your app is killing it, take it to the next level!
Theme 2: Customer Satisfaction
We invite visual designers, interaction designers, branding and communication specialists for this track. The design of your app and it’s usability are your highest priorities. How do you incorporate the design, business, marketing and your customers needs into a successful product? Make sure your app gets noticed and remains effective. Step into this track to investigate the most powerful retention strategies, trends in marketing automation and let your app benefit from it. We dive into App Store Optimisation and our favorite tools to test and increase your user group. You know your customers, now spoil them to the max!
Theme 3: Revenue Optimisation
We invite business developers, lead generators, account managers and board members for this track. With a loyal audience and healthy return on investment you can take the next step into conquering the world with your app. New techniques reveal themselves on the road to explore successful business models. What sort of profit do we seek to guarantee continuity of our product? Come together with other app entrepreneurs to determine how we can benefit from innovations like big data and AI. Lets share visions and define the future of our business apps. Your business is great, now let’s become famous.