C2PA: Protecting Reality in a Deepfake World

C2PA (Coalition for Content Provenance and Authenticity) helps combat deepfakes by providing a trusted standard for content provenance. It allows creators and platforms to cryptographically sign media at the point of creation and record verifiable metadata about how that content was produced and edited.

In this talk, I’ll start by briefly explaining the algorithm, and then I’ll give a short overview of the organizations involved in the C2PA coalition. After that, I’ll show a quick demo of how signing and verifying works. Finally, I’ll outline the steps we can take to secu