Protecting Your Budget with Click Validation

Every click needs an impression – it’s just common sense. But in the world of mobile advertising, this isn’t actually true – huge budgets are spent on campaigns that have no way to prove that a human really saw the ad… until now. Earlier this year, Adjust unveiled it’s new standard to combat fraudulent ad clicks – Click Validation. In this talk, Michael Paxman breaks down how the filter works, and what it means for you and the safety of your advertising budget.


Session info:

Warning: count(): Parameter must be an array or an object that implements Countable in /var/www/html/appdevcon/wp-content/themes/Avada-Child-Theme/single-dev_sessions.php on line 65

Warning: Invalid argument supplied for foreach() in /var/www/html/appdevcon/wp-content/themes/Avada-Child-Theme/single-dev_sessions.php on line 67

See all speakers

See all videos