One level up with Apple Search Ads & Google App Campaigns

Apple Search & Google App campaigns are two of the most popular channels to be used for user acquisition. They’re both pretty easy to set up and manage in basic modus.
However, there are a lot of tricks and hacks to optimize results for both channels if you deep dive in the data and or use the API for automatization. In this talk, I’ll share the latest on how to improve ROI and conversion rates, both through bidding optimization as well as the best use of creatives.  Learn how to:
  • Leverage the API connection for custom reporting, dashboards, and automatization
  • What to do with LAT users and cannibalization on organics
  • Creative assets that convert


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