Frontend UX Fundamentals: The science behind intuitive design

What makes some websites instantly feel ‘right’ while others frustrate us? What makes interfaces feel truly intuitive?
In this session, we’ll explore three fundamental UX design principles (Information Architecture, Consistency, and Clarity) and two fascinating cognitive biases (Zeigarnik Effect and Peak-End Rule) that significantly impact user experience.
Through practical examples and real-world applications, you’ll discover how understanding these concepts can transform your frontend development approach. Whether you’re a developer, designer, or product owner, you’ll leave with actionable insights to create more engaging and user-friendly interfaces.