Mobile Developer Productivity Engineering at Europe’s Largest Online Fashion Store

In this talk, we discuss Developer Productivity Engineering (DPE), and why and how more and more organisations including Zalando are investing heavily into this relatively unchartered discipline. We will begin our discussion with a systematic review of DPE approaches in the industry, and provide insights into Zalando’s evidence-based approach to DPE Strategy. Finally, we will outline how we executed our app DPE strategy, resulting in significant app health and productivity wins.