The Netflix Messaging Platform is responsible for sending hundreds of millions of messages daily to its members across their entire lifecycle, starting with acquisition, and then moving into account, on-boarding and personalized content [...]
Notifications can be a double edged-sword: they can bring users back into your app, or if too frequent, cause them to delete your app forever.. We often use notifications to send our users [...]
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May 9 – 12, 2023