Stranger Pings: How Netflix Does Messaging
The Netflix Messaging Platform is responsible for sending hundreds of millions of messages daily to its members across their entire lifecycle, starting with acquisition, and then moving into account, on-boarding and personalized content recommendation messaging. At Netflix, messaging is considered part of the core product experience and is critical in driving growth and engagement of its 130M+ member base. Learn how the Netflix Messaging Platform’s personalization systems help determine the frequency of messages, what kind of messages members should receive, as well as the types of channels to send messages through (e.g. email, push notifications, in-app alerts, SMS, WhatsApp) that reach subscribers globally on a wide variety of devices. All the while building and innovating in a highly distributed environment where maintainability, reliability, and scalability are key.